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UX Strategy 101
Becoming a UX Strategist
What is UX strategy?
Why Agile is not a UX strategy?
Product Development Lifecycle
A 7-step UX Strategy Formula
Mission, Vision & CORE Values
Understanding company's Vision
Understanding company's Mission
Understanding company's CORE Values
Knowledge check
Templates
Personas
Jobs-To-Be-Done (JTBD) framework
What is a Job Map and Why is it important?
Customer Segmentation
Value Proposition Canvas
Knowledge check
Templates
Problem/Opportunity
How to Define a Problem?
How to be a great Problem Solver?
Hypothesis-Driven Product Development (HDPD)
Customer Problem Stack Approach (CPSA)
Systems Thinking
Knowledge check
Templates
Prioritization
KANO Model
Affinity Diagram
Importance vs. Feasibility
Knowledge check
Templates
User Journeys
How to Create a User Journey Map?
Knowledge Check
Templates
OKRs
Quantitative VS. Qualitative Data?
Types of UX metrics
Google’s HEART framework
Knowledge Check
Wireframes
Fundamental principles of wireframing
Do you really need wireframes in your project?
Knowledge Check
Templates
Putting It All Together
UX Strategy Deck Template
BONUS Lectures
What is the Design Thinking?
How to sell UX strategy?
How to Create a User Journey Map?
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